PERILAKU KONSUMEN DAN MANFAAT YANG DIDAPAT DARI MEMPELAJARINYA HANNY VERRYNA/I24150012 Department of Family and Consumer Science ( www.ikk.fema.ipb.ac.id ) College of Human Ecology ( www.fema.ipb.ac.id ) Bogor Agricultural Universitu ( www.ipb.ac.id ) Kuliah Perilaku Konsumen IKK233 (Consumer Behavior Class) Department of Family and Consumer Science ( www.ikk.fema.ipb.ac.id ) College of Human Ecology ( www.fema.ipb.ac.id ) Bogor Agricultural Universitu ( www.ipb.ac.id ) Prof Dr Ir UJANG SUMARWAN, MSc ( www.sumarwan.staff.ipb.ac.id , www. Ujangsumarwan.blog.mb.ipb.ac.id , sumarwan@mb.ipb.ac.id ) Dr. Ir. Lilik Noor Yuliati, MFSA Dr. Ir. Megawati simanjuntak, MS Ir. Retnaningsih, MS Ir. Md djamaluddin, MSc Ujang Sumarwan. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia. Kuliah Senin Pagi, 5 September 2016 PERILAKU KONSUMEN DAN MANFAAT YA...
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